I was approached by this startup NFP organisation to volunteer to design them a logo, I gladly took the offer to help them out. A New Beginning – Resolving Conflict Peacefully was aiming to coerce Sudanese communities to live in peaceful coexistence.

The logo was designed to communicate a ‘new beginning’ and provoke a feeling on strength, peace and pride among Sudanese communities, by combining a representation of a sun rise and Sudan’s native bird of prey, the Secretary bird standing in a un-hostile pose with gratification. A subtle African theme is given to the logo by the rudimentary style.