I designed the labels with a very open brief and little direction, after being given some raw samples of the candles, soon to be released as ‘tropical desire’; a fruity tropical scented natural soy candle range from Alma Importers’ own brand, MiKeRa®,
Using the colours already given to the candles glasses, and drawing inspiration from the range name, “tropical desire”, I gave the label a seductive and clichéd sort of pop-art, tropical look and feel with close-up, lino print, “juicy” looking imagery, combined with the typeface selection. This design on the white background, was placed on the white lid, and the colour used in the label for each variant was the same colour as the glass, with the duo-tone giving each fragrance variant and the entire range as a whole, a smart and classy style.
2013.
Packaging and Labels