I created a variety of print marketing collateral to proceed Kaywan Fitness’ website launch (I designed and developed the website too). The print marketing collateral was designed to raise awareness of Kaywan Fitness, entice potential clients with special offers, drive traffic to the website, and emphasize Kaywan Fitness’ difference in service compared to other personal trainers, all inline with the design of their website.
The print marketing collateral consisted of a large vertical banner (80 x 180cm), a set of 3 gift cards (85 x 54mm each), a booklet featuring 6 double-page-spreads (90 x 210mm), A4 poster, and a set of 7 vouchers (210 x 90mm each).
2012.