Jimmy Rockliff Does Design | About Me
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James Rockliff
Graphic Designer and Digital Designer

My name is James Rockliff and I am a graphic and digital designer with over five years’ experience in fast-paced government and private corporate communication and design functions. I have advanced skills in graphic and digital design, production management and stakeholder management. I excel in the prioritisation of workflow and the design and delivery of high-quality products, services and outcomes, often in busy and challenging environments.

My most recent professional engagement was as Graphic Designer and Digital Asset Manager in the Peter MacCallum Cancer Centre (Peter Mac) Communications team. Initially contracted for three months in 2015, my tenure was extended to three years following my demonstrated ability to deliver on a wide-range of communication and design objectives.

In my role at Peter Mac I enhanced my skills as a graphic and digital design professional and gained a deep understanding of working in a corporate communications environment. Under the Communication and Brand Manager, I contributed to the development, design and implementation/production of:

The new Peter Mac brand, through the consistent application of the brand on corporate documents and digital systems, and the development of corporate stationery and workforce templates.

A wide range of high-quality internal and external stakeholder print, digital and environmental communication, promotional and educational materials and assets to support the organisation’s complex physical move from East Melbourne to its $1 billion purpose-built new home in Parkville, Melbourne and transition to a new cancer clinical services operating model.

I was also responsible for the maintenance – including providing technical support to all staff – of the old Peter Mac website, the new Peter Mac website (introduced in 2016) and the Peter Mac employee intranet.

As evidenced through feedback from my peers – in addition to my technical skills – I believe my friendly and helpful nature, can-do attitude, ability to think strategically and manage multiple priorities and deadlines and my focus on quality client service, particularly in periods of intense change – makes me a valuable asset to any design and communication function.

Design skills


Packaging, corporate publications, information sheets, forms, certificates, promotional collateral.


Small website design and development, large organisation website and intranet maintenance, web and social media banners and graphics, use of multiple CMS’s, Powerpoint presentations and templates, EDM’s, eLearning module creation (Articulate Storyline 2), basic animation.


Large window decals, public lift doors, internal building areas, large banners, wayfinding signage, exterior signage.


Print, large format and digital collateral for significant events.

Logos, icons and infographics

Icons for digital use, infographics and icons for publications, logos for small organisations.


Product packaging and labels for kitchen and fragrance decor

Other Skills

Project management

I have managed several small projects from conception to completion, including branding and signage design and installation, new complex website content and functionality in a multiple stakeholder arrangement.

Stakeholder management

During several projects I successfully coordinated providers and collaborated with colleagues such as web developers, web designers, sign makers/installers, printers, clinicianresearchers and health service executive to deliver on a brief with high-quality and on-time digital, print, and environmental projects.

Interesting fact...

I completed a chef apprenticeship and worked as a chef in fine dining, contemporary, bistro, pub, cafe, catering, banquet and Italian commercial kitchens for eight years before following my dream to become a graphic designer. I honed the following transferable skills whilst working as a chef: Time management; Working in a high pressure, fast-paced environment individually and as a team; Drive to improve

What the say about me

My managers, work colleagues and team members describe me as:

  • committed to delivering high-quality products, services and outcomes
  • having strong relationship management skills with focus on client service – calm, friendly and professional, with a ‘can-do’ attitude
  • dilligent and dedicated to role and supporting team and clients
  • highly advanced ability to think strategically
  • having advanced technical and conceptual design skills, with the ability to deliver in high-pressure environments and on tight deadlines
  • easy to work with


  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Dreamweaver
  • Articulate Storyline
  • Microsoft Word
  • Microsoft Outlook
  • Microsoft Movie Maker
  • Microsoft PowerPoint

  • PC and Mac platforms

  • HTML

  • CSS

  • WordPress (CMS)

  • Drupal (CMS)

  • Magento (CMS)

  • Shopify (CMS)